Florian Philippe8 brand strategy mistakes Taiwanese companies make when entering the US market (part 2/4)Catch up on part one here, where I discussed:Mar 22, 2022Mar 22, 2022
Florian Philippe8 brand strategy mistakes Taiwanese companies make when entering the US market (part 1/4)Taiwan has a world-class reputation for manufacturing goods that other companies — who have bigger brands — sell at a markup. Being…Jan 18, 2022Jan 18, 2022
Florian PhilippeHow to create a long-lasting, impactful brand image — Part IStep-by-step pragmatic process to design a Brand that matters to people who careSep 4, 2020Sep 4, 2020
Florian PhilippeInnovation through Branding — think shampooYou don’t need a breakthrough invention to innovate, you can be unique and bring something new on the table by working on your brand.Sep 3, 20201Sep 3, 20201
Florian PhilippeTo GROW or NOT to GROW?When is the good time for your startup or solo venture to grow in size?Aug 13, 2020Aug 13, 2020
